As digital natives, Gen Z or under-25s have different needs and expectations from the products they spend time with. But most people creating these products are not in this generation.
This INMA blog, written by Axel Springer's innovation catalyst Bente Zerrahn, provides three insights to help you meet the needs of this crowd. As well as changes in preferred platforms and formats, one example is the change in how news is consumed.
While members of older generation had news habits built around specific moments, such as a morning coffee with the newspaper, Gen Z prefers "snacking". Think about how your content slots into small pockets of time, like when people are waiting for public transport or brushing their teeth.
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