advance podcasting

This online course builds on Jack Soper's 'Introduction to podcasting' course; offering a more in-depth look at what makes great audio and ways to achieve it.

Jack will share format ideas and audio creation techniques for those who are looking to extend their podcast offering.

From creative ways to tell stories in sound, to innovative production methods, this course aims to tune-up your podcast and take it to the next level.

Delegates will also get a chance to share and receive feedback on audio they have created.


Attendees are invited to submit a piece of audio they have already published, or are currently working on, to discuss as part of the training. You will be contacted in advance with details.

How will the day be structured?

Wednesday 5 May 10:30-13:00 BST

  • Podcast landscape snapshot;
  • Case study analysis - examples of effective podcast formats;
  • Audience profile - targeting podcast listeners;
  • Podcast promoting and marketing;

Thursday 6 May 10:30-13:00 BST

  • Playback seminar - review and discuss your audio and receive feedback;
  • Publishing strategies – building a community and maximising supporting content;
  • Monetisation and next steps.

The course content will be adjusted to best respond to the requirements of the group.

Skill level

This course is aimed at those with some prior social media experience. It is not suitable for total beginners.

Getting there

This is an online course

About Jack Soper

Jack Soper is a producer and consultant with over 20 years of experience.

He works for the BBC and range of commercial and private clients. His work has been recognised with wins at the New York Festival Radio Awards and the Sony Radio Academy Awards.

Find him on Twitter and Linkedin and


"Jack was brilliant, he pitched the course perfectly and was really encouraging as well as being flexible to the needs of the individuals on the course. Highly recommended."

"Jack was excellent. He really knows his subject and is unflappable. Able to edit sound files one handed while turned and chatting to the group at the same time."

"Jack was superb; very knowledgeable and offered great advice."

"Really liked Jack, he catered for an class who understood what they were looking for and are engaged with podcasts generally."

"Jack was an excellent trainer. I do a great deal of training myself and totally appreciated his professionalism. He was informative, patient, encouraging and allowed opportunities for interaction."