Set up four years ago, Beet.tv's founder and executive producer Andy Plesser prides himself on carefully selected interviewees and a bloggers' mentality. His videos are shareable, embeddable and the Beet.tv branding on them is purposefully low key, says Plesser.
But crucially a player embedded on a third-party website carries with it the advertising selected by Beet.tv for that clip. The site offers a range of video advertising options, from in-stream overlays, which allows 20-second ads to appear during a video, to sponsored players.
Journalism.co.uk interviewed the former CBS producer Plesser following a discussion organised by Beet.tv about the future of online video, to find out more about his success with online video news: