Readers with access to the movie channels on Vodafone, T-Mobile and O2's i-Mode can sign up to the Empire Filmnight Club for £3 per month to receive film trailers, cinema listings and submit film reviews.
Filmnight will also operate Empire's new Film Store service offering DVD rental, sales and video-on-demand and exclusively stock Empire magazine in some of its high-street stores. Empire will offer discounts on Filmnight membership.
"This timely partnership with Filmnight Digital allows us to tick both boxes - moving swiftly and comprehensively into the all-important mobile market and adding an overdue movie retail element to our hugely popular website," said Colin Kennedy, editor-in-chief and acting publisher at Empire.
• Newsweek magazine, part of MSNBC.com, has launched a web-based RSS reader powered by Newsgator.
• Rolling Stone founder Jann Wenner was interviewed by WSJ.com last week: "The first attempts for magazine companies on the web were simply to replicate the magazine. Millions of dollars were poured into that by certain publishing companies who made a clear mistake."
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