Trinity Mirror

Trinity Mirror said it aims to 'drive and diversify digital growth' with new appointments

Trinity Mirror has announced plans to recruit 20 new digital staff across editorial and sales, with at least half of the appointments understood to be editorial.

A statement from the regional publisher said the changes were part of a plan to "drive and diversify digital growth".

The announcement comes alongside news of a senior management restructure, with the appointment of three managing directors to oversee print and digital publishing, as well as a managing director for digital marketing and a digital publishing director.

A statement from Trinity Mirror said the restructure would see a "more focused reporting structure that will help Trinity Mirror Regionals further accelerate development from a newspaper business into a multimedia business".

The full list of senior appointments is as follows:
  • Steve Anderson-Dixon appointed managing director for the publishing businesses in the North West, Manchester and North & South Wales
  • Simon Edgley appointed managing director for the publishing businesses in the South, Midlands and North East
  • Sara Wilde appointed managing director – commercial, Trinity Mirror Regionals
  • David Higgerson appointed to the newly-created role of digital publishing director
  • Phil Machray, in addition to his role as chief operating officer, has been appointed managing director – digital marketing services.
All the new roles will report to Georgina Harvey, managing director of Trinity Mirror Regionals.

Harvey said: "I am delighted to make these appointments as we will now have in place a management structure that matches our strategic intent to diversify our revenues and accelerate our growth into a multimedia business."

Following the November announcement of a 7 per cent drop in advertising revenues and 3 per cent in circulation revenue over the four months to the end of October, Trinity Mirror Regional said last week that it had implemented a pay freeze for all staff, "the board, all management and employees of the group".

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