A lean approach, audience-driven strategy and experimental mindset – these are the key features of VRT Start-up. Created by Belgium broadcaster VRT, the team aim to re-connect with a younger audience online and test new digital news products made for them on relevant platforms.
This week's podcast takes a detailed look at how and why VRT took this start-up approach to news innovation, and hears best practice tips from those directly involved on how to run such a project effectively.
We speak to:
- Lesley Demuynck, member of VRT Start-up
- Stijn Lehaen, head of VRT Start-up
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.