Grimshaw, who will take up his new position on June 1, moves from his current post as global online advertising director, where he was part of FT.com executive management team and responsible for overseeing digital strategy and site development.
The appointment follows the departure earlier this month of FT.com's most senior digital executive.
Ien Cheng left the website to take up a new role as director of product management for advertising for Google Europe.
Cheng's all encompassing role at FT.com covered business, technical and editorial development.
At the time of his departure it was suggested by the FT that his role could be split among his successors as the site looks toward its next phase.
FT.com adopted a new strategy in October last year to allow users to view 30 stories for free each month and further changes to the availability of news content and way editorial is delivered are expected later in the year.
Grimshaw's new role will see him sit on the board of the Financial Times as the website representative and be responsible for its commercial performance and overall strategy.
James Montgomery, editor of FT.com, will take the lead role overseeing the design and editorial content on the site.
The new appointment would help sustain momentum as the title moves into the next phase digital development, John Ridding, chief executive of the Financial Times, said.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Intensive AI training by FT Strategies and GNI open for applications
- Newsrewired special: training and retaining new journalists
- How has the pandemic changed media recruitment?
- Jo Adetunji, editor of The Conversation, on recruiting diverse talent
- David Higgerson, chief audience officer, Reach plc, on overcoming leadership challenges during the pandemic
