LinkedIn is becoming an important player for many news outlet's digital strategy. It is a place for professionals to connect, but also foster meaningful conversations and push out content.
It seems fundamental, but make sure you have the basics down. Without the right keywords and links in your business description, your page is not going to grow fast.
"Company page admins should also encourage their first-degree connections on LinkedIn to follow their company page by using the “Invite to Follow” function," it reads.
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