LinkedIn is becoming an important player for many news outlet's digital strategy. It is a place for professionals to connect, but also foster meaningful conversations and push out content.
If your company wants to gain more followers on the platform, consider these tips by Andrew Hutchinson, content and social media manager for Social Media Today.
It seems fundamental, but make sure you have the basics down. Without the right keywords and links in your business description, your page is not going to grow fast.
"Company page admins should also encourage their first-degree connections on LinkedIn to follow their company page by using the “Invite to Follow” function," it reads.
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