The challenge for local news outlets is not just getting audiences to access their content but to care about what journalists have to say.
If you are short of ideas on how to expand your readership, these four tips from Poynter may set you on the right path.
Kristen Hare rounded up anecdotes from local news outlets to look at how you can grow your following by teaming up with your peers.
“This isn’t, really, a conversation about scale,” she writes. “It is about figuring out who you should be reaching and what you should be covering to reach them, and getting past the idea of ‘If we build it, they will come.’"
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