One acronym that journalists have been scratching their heads over for the last ten years has been SEO: search engine optimisation.
In the fight for online attention, it is something which is always worth keeping on top of as new technical developments are always afoot. If you are looking to take your SEO game to the next level, look no further than these 18 tips by digital marketing consultant Suganthan Mohanadasan on his website.
For example, he notes that Google is now prioritising mobile sites ahead of desktop.
"The new way of indexing began rolling out in March 2018 and there are a range of best practices that you should adhere to, including adding XML and media maps, optimising your meta descriptions and media (images and videos), setting up structured data, and utilising AMP pages," he wrote.