The Audit Bureau of Circulations (ABC) is to allow combined reporting on print and digital edition circulations for B2B titles.

The change has come in response to ongoing industry demand for integrated reporting of print editions and their electronically distributed replicas.

Certification of other digital media such as websites, podcasts and email are still to be offered separately by ABC Electronic.

The ABC council ratified the recommendation for change following discussion and consultation within the ABC business press specialist committee.

The current rules allow publishers to include their digital edition figures on certificates, although separate from the headline print figures.

A new certificate - called the print and digital edition certificate of circulation - has been introduced to allow publishers to show integrated circulation figures.

The change in reporting will take effect from the next B2B reporting period for those publications that are auditing digital editions.
 
Jan Pitt, director of business to business at ABC, said: "ABC's continuing role is to serve the needs of all relevant parties in the media industry.

"In the case of the reporting of digital editions in the B2B sector, agreement was achieved between publishers, advertisers and media buyers.

"The industry consensus we have achieved ensures ABC continues to deliver a robust and accepted media currency."

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