The London-based publication provides breaking news and in-depth analysis of the financial industry, covering issues such as private equity, recruitment and IT.
Publisher and editor-in-chief Peter Wilson-Smith told dotJournalism that the web site was first launched in April 2000 to complement the print publication.
"It’s been a totally integrated operation right from the start," he said.
"The web can provide more of a daily news focus, while the weekly publication contains more analysis," he said.
The rebranding was conducted after extensive research that highlighted the younger, more international readership.
"Around 30 to 40 per cent of our readership is outside the UK," Mr Wilson-Smith said.
"We cover a huge range of issues in the world of finance and also now provide world stock market indices on the homepage."
Financial News employs 35 full-time staff to work on both the web site and the print publication. The site is funded by subscriptions of £129 per year, although users can register for a free 30-day trial.
"We do get a good revenue from the site. It is better for the print publication, but they reinforce each other. They are designed to be complementary."
See also:
http://www.efinancialnews.com
http://www.ft.com
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