The six-week campaign will run throughout January and February and is designed to raise the profile and visitor numbers to the three most popular sections of the site: business, travel and appointments.
"We take our business very seriously," said Annelies van den Belt, digital director of Times Online.
"We wanted to tidy our own house and make sure the site was not losing money. Now we are ready to invest in our product."
The first part of the 'where it's @ times online' campaign features a competition run in partnership with British Airways offering international flights to the winners. Pop-ups and banner adverts are on a network of travel sites including popular UK travel site LastMinute.com.
The second part of the campaign began earlier this week highlighting Appointments, the site's recruitment section.
Classifieds and display adverts generate around 80 per cent of revenue for Times Online. In the past 12 months, the publication has seen a 40 to 50 per cent increase in revenue from online advertising - a trend which Ms van den Belt predicts will continue for some time.
"The medium is becoming better accepted," she said.
"Clients are now demanding online advertising as part of their schedule."
See also:
http://www.timesonline.co.uk
http://www.journalism.co.uk/news/story718.shtml
http://www.journalism.co.uk/news/story643.shtml
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