'The mobile opportunity' outlines more than 50 ways that publishers can use mobile phones. Suggestions include sports results updates, a service that allows readers to book classified advertising through their phone and SMS news alerts by keyword - such as 'Beckham' or 'diabetes'.
"Mobile communications have been described as a force for the renaissance of newspapers," says the report.
"This new media revolution heralds an opportunity to develop more secure relationships with readers and advertisers, develop new revenue streams in media consumption and communication, and provide back-of-house operational efficiencies within the newspaper industry."
WAN has published five additional strategy reports including 'New classified models' and 'Circulation winners'. All reports are available by subscription.
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See also:
WAN: http://www.wan-press.org
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