Publishers have spent the last few years engaging with their readers away from their news sites: on Facebook, Twitter and YouTube, for example.
Now some news outlets are adding a social layer to their own sites by doing things such as encouraging social login and trying out gaming mechanics and badge loyalty reward schemes.
In this week’s #jpod Journalism.co.uk technology correspondent Sarah Marshall explores how to make news sites more social by speaking to Alan Tarkowski from Gigya, a company that makes sites social, and Ron Diorio, vice president of business development and innovation for the Economist online.
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