In the age of interruptions and distractions, where audiences tend to flick through their social media feeds whilst travelling to work, eating lunch or watching television, there's never been a more important time for headlines to stand out and compel readers to read further.
So, how can journalists compose these engaging headlines?
Jean Hodges has listed five ways that journalists can write mobile-friendly headlines, from testing out new ways of phrasing them, to ensuring they look great on a social news feed, by appearing without ellipses and with an appropriate description.
She puts particular emphasis on checking your analytics to compare how different styles of headlines are resonating with readers, and adjusting them accordingly.
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