Reuters relaunched its UK website yesterday with a new photographic section and more multimedia content.

Users can browse picture galleries covering news, sport and entertainment, and view more video and picture content alongside news stories.

The site also includes more spaces for adverts and options for rich media adverts, such as animation and video. Behavioural targeting also means that adverts will be directed to specific users.

"We have listened to what the market wants, in terms of higher impact units and more creative 'media firsts' for advertisers, and we are now strongly placed to deliver that," said Alisa Bowen, head of Reuters.co.uk.

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