Associated New Media (ANM) has become to first internet media publisher to have an independent audit of its advertising server, reports Brand Republic.

Publishers of Daily Mail.co.uk, This is London and This is Money, ANM is working with ABC Electronic for the annual audits. ANM claims that audits will become increasingly important as advertisers demand more complex targeting for campaigns.

More news from dotJournalism:
London site wins award
Daily Mail hedges bets with job site purchase
Poacher turned gamekeeper

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).