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Online Journalism News
News Corporation chiefs review web strategy
Global media mogul Rupert Murdoch met with 50 of News Corporation's senior executives in New York yesterday to discuss its worldwide internet strategy, according to the UK's Financial Times.
The move is apparently in response to a growth in advertising revenue on the web. Although most News Corporation companies have their own local brand sites, the organisation has no unifying global presence on the web.
The brainstorming session represents the first major focus on internet strategy since the 1990s, when an entertainment website was discussed but never implemented.
According to the latest IPA Bellwether report, 3.5 per cent of all advertising spend in the UK is currently on the internet.
In Australia, according to the Australian, the figure is expected to be as high as 9 per cent this year, up 2 per cent on 2004 figures (source).
The move is apparently in response to a growth in advertising revenue on the web. Although most News Corporation companies have their own local brand sites, the organisation has no unifying global presence on the web.
The brainstorming session represents the first major focus on internet strategy since the 1990s, when an entertainment website was discussed but never implemented.
According to the latest IPA Bellwether report, 3.5 per cent of all advertising spend in the UK is currently on the internet.
In Australia, according to the Australian, the figure is expected to be as high as 9 per cent this year, up 2 per cent on 2004 figures (source).
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