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Online Journalism News

Telegraph to begin online and print convergence

Posted: 20/03/06 By: Jemima Kiss
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Broadsheet newspaper the Daily Telegraph is to begin to merge its online and print divisions, starting with coverage in its business section.

Inspired by visits to converged newsroom initiatives in the US, new online city editor Philip Aldrick will be leading a drive to provide early morning, breaking-markets news like a wire service, increasing the amount of content unique to the website.

Currently around 90 per cent of content from the newspaper is reproduced online; the remaining 10 per cent is unique to the site.

Web editor Richard Burton said it is too early to say exactly how the online and print editions will be integrated further as executives are still discussing it.

But it is likely further integration will follow the move to new offices in Victoria this summer.

Telegraph chief executive Murdoch MacLennan and senior editorial staff visited newsrooms including the New York Times and Bloomberg recently.

USA Today and the New York Times both announced plans last year to converge their online and offline publications. NYTimes said the company was ready to 'raise digital journalism to the next level'.