YouTube is officially the largest video-hosting platform in the world. It claims a billion unique users each month watch six billion hours of footage, a total up 50 per cent on last year. The audience and demand for online video is vast and, with 100 hours of video uploaded every minute, there is more and more choice and competition.
So how can publishers take advantage of this platform? In this podcast, we speak to two video producers about what has worked for them in making their YouTube channels a success.
We speak to:
- Al Brown, head of video, Vice UK
- David Boddington, head of video production, games and film, Future Publishing
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