How does your newsroom monitor analytics? Perhaps you use a handful of third-party tools, or refer to a larger catalogue of platforms to guide editorial direction.

Another option is to 'do it yourself', which is something a number of media outlets have decided to do – albeit in some cases in an additional capacity to third-party tools.

In this week's podcast we take a look at how two media outlets built their own platforms to measure the performance of content, in a way that is centred on the specific requirements of their own newsrooms. We visit the Guardian, which started work on its system, now called Ophan, during a hack day, and also look at the Forbes 'statistics engine' now said to be an "integral" part of the newsroom.

We speak to:
  • Graham Tackley, director of architecture, the Guardian
  • Chris Moran, digital audience editor, the Guardian
  • Lewis D'Vorkin, chief product officer, Forbes Media

You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).

blog comments powered by Disqus