Digital strategy

'Digital first, print second': how Ireland's INM went from zero to 30k subscribers in one year

When the news organisation was acquired by Mediahuis in 2019, it focused on re-evaluating editorial metrics, overcoming resistance to change and getting a paywall up pronto

Posted by Jacob Granger on 19/02/21

Data crunching, weekly formats and vertical accounts: behind The Telegraph's Instagram strategy

The news organisation has doubled its followers on the platform in the space of a year through a savvy social media strategy

Posted by Jacob Granger on 05/03/20

How news organisations in Asia-Pacific are getting readers to pay attention

Make journalism pay at a time of increasing competition for eyeballs

Posted by Jacqui Park on 18/12/19

Sky News and BuzzFeed UK collaborate on livestreaming UK general election 2019 overnight show

Why did a mainstream TV channel and a website best known for entertainment content team up? One wants to find younger news audiences, while the other wants to show it can do more than cat memes

Posted by Jacob Granger on 12/12/19

'Reality is the new quality' for reporting with mobile journalism

Mobile reporter Yusuf Omar on why wearable technology is the best tool for citizen journalists to produce raw stories that audiences can truly relate to

Posted by Katie Orchard and Daniel Green on 10/12/19

Suchandrika Chakrabarti, host of Freelance Pod, on what to do before, during and after a live podcast event

When your biggest fans come face-to-face with the hosts of their favourite shows, it can be a whole new experience for them - learn some firsthand tips from the host of Freelance Pod

Posted by Jacob Granger and Amy Batt on 05/12/19

LA Times posts historic images on a new Instagram account to engage younger news audience

The US local news publisher leverages its past to build a new community of readers, garnering 5,000 followers in two months

Posted by Jacob Granger on 04/12/19

'Audience canvas': create an audience-first strategy

Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers

Posted by Jacob Granger on 02/12/19

BBC calls on Ofcom to help with transition from the analogue era to the digital world

Modernising the iPlayer has allowed the public broadcaster to win back a third of its young audience but changes are happening too slowly to compete with Netflix and Spotify

Posted by Jacob Granger on 13/11/19

How to add IGTV videos into series on Instagram

The new feature keeps audiences watching your video content - here is how to set it up

Posted by Jacob Granger on 29/10/19

JPIMedia steps up its mobile-first strategy with a new i newspaper app

To cut through the noise in the media app market, i offers its paying subscribers a carefully curated news edition optimised for smartphone

Posted by Marcela Kunova on 22/10/19

Tool for journalists: Credder, for ranking credible and non-credible articles

This new Google Chrome plug-in allows news readers to rate pieces of journalism out of five and give the reasons why - producing a 'mould vs gold' leaderboard of journalists and news outlets

Posted by Jacob Granger on 25/09/19

Audience engagement, podcasts, and private messaging: boost your social media strategy

As audiences increasingly access news via their social feeds, digital media consultant Matt Navarra advises on how to leverage the power of platforms

Posted by Daniel Green on 05/09/19

What do millennials and Gen Z want from the news? Convenience and hard-hitting content

To win over audiences of today and tomorrow, new RISJ research recommends replicating the Facebook and Netflix user experience combined with quality reporting

Posted by Jacob Granger on 03/09/19

Tip: Choose the right video player for your audience engagement strategy

Learn what are the most important criteria to consider when taking your video offering to the next level

Posted by Marcela Kunova on 27/08/19

Can TikTok save journalism? The Washington Post is set to find out

With its funny videos and memes, the US news site amassed 78k followers in three months, even inspiring teens to want to become journalists

Posted by Daniel Green on 21/08/19

The Telegraph is growing its subscriptions with WhatsApp audio briefings

Commuters who engage with personalised voice updates are 12 times more likely to become paying subscribers, according to the publisher

Posted by Jacob Granger on 21/08/19

CNN launches Facebook-funded mobile-first daily news show 'Go There'

The new show features single-topic global stories created exclusively for Facebook Watch to help the broadcaster figure out what mobile news audiences want

Posted by Jacob Granger on 13/08/19

Robot journalists revive hyperlocal communities left behind by declining regional media

“In most cases, the choice is not between a well-written text by a human journalist, or an automated article produced by a robot. The choice is between a robot text, or no text at all”

Posted by Marcela Kunova on 24/06/19

Eight social media strategy tips to take into job interviews

Impress your potential employers by showing them how you would boost their social presence and stay on trend

Posted by Jacob Granger on 14/06/19

Report: Best practices for launching digital editions from eight European publishers

The research from Twipe identified the challenges and advantages of crafting digital-only editions, based on the approach of publishers including Le Monde, Die Welt and The Economist

Posted by Mădălina Ciobanu on 19/04/18

The Guardian Mobile Innovation Lab is working to elevate podcasts with a new player for the mobile web

'We wanted to find out where the opportunity is for people to engage with podcasts and where they would actually prefer to just have the audio by itself'

Posted by Mădălina Ciobanu on 16/03/18

How publishers can tell better stories for mobile audiences

Insights into mobile storytelling from our latest newsrewired conference

Posted by Caroline Scott on 01/12/17

Tip: Check out this toolkit for shooting 360-degree video on mobile

Some of this equipment might come in handy if you're looking to experiment with 360-degree video in the field

Posted by Mădălina Ciobanu on 23/10/17

Media's focus on technology tends to be short-term, shows survey

The Future Today Institute looked at news organisations' attitudes and actions towards the impact of technology on media in the near and distant future

Posted by Mădălina Ciobanu on 16/10/17

Throwback Thursday: Fake news troubles and data viz experiments

From the archives: What were media types discussing nine years ago and how does it compare to industry conversations today?

Posted by Catalina Albeanu on 10/08/17

Quartz is exploring personalisation for its chatty news app

After launching the app on Android this month, the team is exploring new features for a second version. Push news editor Adam Pasick explains

Posted by Catalina Albeanu on 21/12/16

5 trends to watch in mobile-first news

As mobile audiences continue to grow, keep an eye on these five trends emerging from research by the Reuters Institute for the Study of Journalism

Posted by Alli Shultes on 21/07/16

App for journalists: Signal, for securely communicating with sources

Check out this encrypted instant messaging and voice calling app for Android and iOS

Posted by Caroline Scott on 15/07/16

Politico Europe experiments with Apple Wallet to send push alerts about #EUref

The EU Referendum Tracker launched in beta today, delivering live polling data and breaking news alerts

Posted by Mădălina Ciobanu on 16/06/16

Around two thirds of Independent's UK readers access it only from mobile

More than 50 per cent of the total national audience at five UK newspapers is mobile-only, a growing percentage

Posted by Catalina Albeanu on 24/02/16

'There will always be room to learn, to experiment, and to grow' – Q&A with BuzzFeed's Brianne O'Brien

Brianne O'Brien, BuzzFeed News mobile editor, explains what skills are needed in her role, and how it is important to 'make gigantic wonderful mistakes'

Posted by Catalina Albeanu on 25/01/16

The trends that shaped digital media in 2015 and what they could mean for news outlets in the next year

This podcast takes a look back at 2015 to identify the technology and movements that have made an impact on news outlets this year, and explore where they could lead to in the next twelve months

Posted by Catalina Albeanu on 14/12/15

How The Washington Post’s print values influence its digital apps

Chris Meighan, design director for emerging news products, outlines the key visual elements that make up the Post's digital presence

Posted by Alli Shultes on 02/12/15

NRS: More than half of Telegraph's national readership is mobile-only

The Telegraph is the latest outlet to record a majority mobile-only audience, according to the latest NRS report published today

Posted by Catalina Albeanu on 25/11/15

NRS: Most of national audience now mobile-only at 4 UK newspapers

The Guardian and the Express pass this milestone for the first time, while the Mirror and the Independent continue to grow their mobile-only audience past a 50 per cent share of the total

Posted by Catalina Albeanu on 26/08/15

Over half of Mirror and Indy UK audience is mobile-only

The Daily Mirror also has the highest number of mobile-only readers in the UK, according to new figures from the the National Readership Survey PADD Mobile report

Posted by Catalina Albeanu on 03/06/15

How Quartz strives to be an 'ever-evolving' platform

The platform's latest upgrades focus on mobile news consumption and intuitive navigation

Posted by Mădălina Ciobanu on 02/06/15

News on the move: What do audiences want from mobile?

Getting mobile content right can be a challenge, so what formats are Bloomberg and the BBC looking at?

Posted by Catalina Albeanu on 22/05/15

Getting personal: Push alerts in news

Push notifications are the most direct way to reach an audience, but what's the best way to do it? The latest podcast addresses the issues in the context of apps, WhatsApp and smartwatches

Posted by Alastair Reid on 15/05/15

5 formats BBC uses in the 'hunt for new audiences'

Social media editor Chris Hamilton outlines five BBC formats and projects focused on social and mobile, and explains why they were set up

Posted by Catalina Albeanu on 15/05/15

Vertical video: Time for an 'awkward transition'?

After years of being dismissed by broadcasters and having 'public service announcements' made against it, vertical video is becoming harder to ignore

Posted by Catalina Albeanu on 30/04/15

Key points from Pew's State of the News Media report

Mobile traffic and podcast audiences are up, but desktop visitors still spend longest on-site, according to Pew's annual report

Posted by Abigail Edge on 29/04/15

3 things media outlets should know about smartwatches

A new platform for news has arrived – but what should publishers keep in mind before sending that first push notification?

Posted by Catalina Albeanu on 24/04/15

Tip: Learn how to stay secure on public Wi-Fi

Online security should extend to mobile devices as well as your laptop or home computer

Posted by Alastair Reid on 25/03/15

5 startup apps for journalists from SXSW Accelerator

These ideas from the SXSW startup competition have the potential to be on every journalist's mobile device

Posted by Jack Shepherd on 17/03/15

Watch: Mobile tips from the BBC, BuzzFeed, Al Jazeera

Speakers from last week's Online News Association event in London give their advice for working to mobile

Posted by Alastair Reid on 13/03/15

'You are not your audience': 5 tips for mobile video

As mobile audiences continue to grow, what are the dos and don'ts of producing videos that people actually want to watch on the move?

Posted by Alastair Reid on 10/03/15

Making the most of mobile: advice from experts at #ONALondon

Experts from the Guardian, BuzzFeed, the BBC and USA Today shared their thoughts and ideas on mobile best practice at the Online News Association event in London

Posted by Alastair Reid on 06/03/15

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