Digital strategy
Data crunching, weekly formats and vertical accounts: behind The Telegraph's Instagram strategy
The news organisation has doubled its followers on the platform in the space of a year through a savvy social media strategy
Posted by Jacob Granger on 05/03/20How news organisations in Asia-Pacific are getting readers to pay attention
Make journalism pay at a time of increasing competition for eyeballs
Posted by Jacqui Park on 18/12/19Sky News and BuzzFeed UK collaborate on livestreaming UK general election 2019 overnight show
Why did a mainstream TV channel and a website best known for entertainment content team up? One wants to find younger news audiences, while the other wants to show it can do more than cat memes
Posted by Jacob Granger on 12/12/19'Reality is the new quality' for reporting with mobile journalism
Mobile reporter Yusuf Omar on why wearable technology is the best tool for citizen journalists to produce raw stories that audiences can truly relate to
Posted by Katie Orchard and Daniel Green on 10/12/19Suchandrika Chakrabarti, host of Freelance Pod, on what to do before, during and after a live podcast event
When your biggest fans come face-to-face with the hosts of their favourite shows, it can be a whole new experience for them - learn some firsthand tips from the host of Freelance Pod
Posted by Jacob Granger and Amy Batt on 05/12/19LA Times posts historic images on a new Instagram account to engage younger news audience
The US local news publisher leverages its past to build a new community of readers, garnering 5,000 followers in two months
Posted by Jacob Granger on 04/12/19'Audience canvas': create an audience-first strategy
Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers
Posted by Jacob Granger on 02/12/19BBC calls on Ofcom to help with transition from the analogue era to the digital world
Modernising the iPlayer has allowed the public broadcaster to win back a third of its young audience but changes are happening too slowly to compete with Netflix and Spotify
Posted by Jacob Granger on 13/11/19How to add IGTV videos into series on Instagram
The new feature keeps audiences watching your video content - here is how to set it up
Posted by Jacob Granger on 29/10/19JPIMedia steps up its mobile-first strategy with a new i newspaper app
To cut through the noise in the media app market, i offers its paying subscribers a carefully curated news edition optimised for smartphone
Posted by Marcela Kunova on 22/10/19Tool for journalists: Credder, for ranking credible and non-credible articles
This new Google Chrome plug-in allows news readers to rate pieces of journalism out of five and give the reasons why - producing a 'mould vs gold' leaderboard of journalists and news outlets
Posted by Jacob Granger on 25/09/19Audience engagement, podcasts, and private messaging: boost your social media strategy
As audiences increasingly access news via their social feeds, digital media consultant Matt Navarra advises on how to leverage the power of platforms
Posted by Daniel Green on 05/09/19What do millennials and Gen Z want from the news? Convenience and hard-hitting content
To win over audiences of today and tomorrow, new RISJ research recommends replicating the Facebook and Netflix user experience combined with quality reporting
Posted by Jacob Granger on 03/09/19Tip: Choose the right video player for your audience engagement strategy
Learn what are the most important criteria to consider when taking your video offering to the next level
Posted by Marcela Kunova on 27/08/19Can TikTok save journalism? The Washington Post is set to find out
With its funny videos and memes, the US news site amassed 78k followers in three months, even inspiring teens to want to become journalists
Posted by Daniel Green on 21/08/19The Telegraph is growing its subscriptions with WhatsApp audio briefings
Commuters who engage with personalised voice updates are 12 times more likely to become paying subscribers, according to the publisher
Posted by Jacob Granger on 21/08/19CNN launches Facebook-funded mobile-first daily news show 'Go There'
The new show features single-topic global stories created exclusively for Facebook Watch to help the broadcaster figure out what mobile news audiences want
Posted by Jacob Granger on 13/08/19Robot journalists revive hyperlocal communities left behind by declining regional media
“In most cases, the choice is not between a well-written text by a human journalist, or an automated article produced by a robot. The choice is between a robot text, or no text at all”
Posted by Marcela Kunova on 24/06/19Eight social media strategy tips to take into job interviews
Impress your potential employers by showing them how you would boost their social presence and stay on trend
Posted by Jacob Granger on 14/06/19Report: Best practices for launching digital editions from eight European publishers
The research from Twipe identified the challenges and advantages of crafting digital-only editions, based on the approach of publishers including Le Monde, Die Welt and The Economist
Posted by Mădălina Ciobanu on 19/04/18The Guardian Mobile Innovation Lab is working to elevate podcasts with a new player for the mobile web
'We wanted to find out where the opportunity is for people to engage with podcasts and where they would actually prefer to just have the audio by itself'
Posted by Mădălina Ciobanu on 16/03/18How publishers can tell better stories for mobile audiences
Insights into mobile storytelling from our latest newsrewired conference
Posted by Caroline Scott on 01/12/17Tip: Check out this toolkit for shooting 360-degree video on mobile
Some of this equipment might come in handy if you're looking to experiment with 360-degree video in the field
Posted by Mădălina Ciobanu on 23/10/17Media's focus on technology tends to be short-term, shows survey
The Future Today Institute looked at news organisations' attitudes and actions towards the impact of technology on media in the near and distant future
Posted by Mădălina Ciobanu on 16/10/17Throwback Thursday: Fake news troubles and data viz experiments
From the archives: What were media types discussing nine years ago and how does it compare to industry conversations today?
Posted by Catalina Albeanu on 10/08/17Quartz is exploring personalisation for its chatty news app
After launching the app on Android this month, the team is exploring new features for a second version. Push news editor Adam Pasick explains
Posted by Catalina Albeanu on 21/12/165 trends to watch in mobile-first news
As mobile audiences continue to grow, keep an eye on these five trends emerging from research by the Reuters Institute for the Study of Journalism
Posted by Alli Shultes on 21/07/16App for journalists: Signal, for securely communicating with sources
Check out this encrypted instant messaging and voice calling app for Android and iOS
Posted by Caroline Scott on 15/07/16Politico Europe experiments with Apple Wallet to send push alerts about #EUref
The EU Referendum Tracker launched in beta today, delivering live polling data and breaking news alerts
Posted by Mădălina Ciobanu on 16/06/16Around two thirds of Independent's UK readers access it only from mobile
More than 50 per cent of the total national audience at five UK newspapers is mobile-only, a growing percentage
Posted by Catalina Albeanu on 24/02/16'There will always be room to learn, to experiment, and to grow' – Q&A with BuzzFeed's Brianne O'Brien
Brianne O'Brien, BuzzFeed News mobile editor, explains what skills are needed in her role, and how it is important to 'make gigantic wonderful mistakes'
Posted by Catalina Albeanu on 25/01/16The trends that shaped digital media in 2015 and what they could mean for news outlets in the next year
This podcast takes a look back at 2015 to identify the technology and movements that have made an impact on news outlets this year, and explore where they could lead to in the next twelve months
Posted by Catalina Albeanu on 14/12/15How The Washington Post’s print values influence its digital apps
Chris Meighan, design director for emerging news products, outlines the key visual elements that make up the Post's digital presence
Posted by Alli Shultes on 02/12/15NRS: More than half of Telegraph's national readership is mobile-only
The Telegraph is the latest outlet to record a majority mobile-only audience, according to the latest NRS report published today
Posted by Catalina Albeanu on 25/11/15Chris Meighan, Washington Post design director, emerging news products, to give news:rewired keynote in December
The conference takes place on 1 December in London
Posted by Catalina Albeanu on 16/10/15NRS: Most of national audience now mobile-only at 4 UK newspapers
The Guardian and the Express pass this milestone for the first time, while the Mirror and the Independent continue to grow their mobile-only audience past a 50 per cent share of the total
Posted by Catalina Albeanu on 26/08/15Over half of Mirror and Indy UK audience is mobile-only
The Daily Mirror also has the highest number of mobile-only readers in the UK, according to new figures from the the National Readership Survey PADD Mobile report
Posted by Catalina Albeanu on 03/06/15How Quartz strives to be an 'ever-evolving' platform
The platform's latest upgrades focus on mobile news consumption and intuitive navigation
Posted by Mădălina Ciobanu on 02/06/15News on the move: What do audiences want from mobile?
Getting mobile content right can be a challenge, so what formats are Bloomberg and the BBC looking at?
Posted by Catalina Albeanu on 22/05/15Getting personal: Push alerts in news
Push notifications are the most direct way to reach an audience, but what's the best way to do it? The latest podcast addresses the issues in the context of apps, WhatsApp and smartwatches
Posted by Alastair Reid on 15/05/155 formats BBC uses in the 'hunt for new audiences'
Social media editor Chris Hamilton outlines five BBC formats and projects focused on social and mobile, and explains why they were set up
Posted by Catalina Albeanu on 15/05/15Vertical video: Time for an 'awkward transition'?
After years of being dismissed by broadcasters and having 'public service announcements' made against it, vertical video is becoming harder to ignore
Posted by Catalina Albeanu on 30/04/15Key points from Pew's State of the News Media report
Mobile traffic and podcast audiences are up, but desktop visitors still spend longest on-site, according to Pew's annual report
Posted by Abigail Edge on 29/04/153 things media outlets should know about smartwatches
A new platform for news has arrived – but what should publishers keep in mind before sending that first push notification?
Posted by Catalina Albeanu on 24/04/15Tip: Learn how to stay secure on public Wi-Fi
Online security should extend to mobile devices as well as your laptop or home computer
Posted by Alastair Reid on 25/03/155 startup apps for journalists from SXSW Accelerator
These ideas from the SXSW startup competition have the potential to be on every journalist's mobile device
Posted by Jack Shepherd on 17/03/15Watch: Mobile tips from the BBC, BuzzFeed, Al Jazeera
Speakers from last week's Online News Association event in London give their advice for working to mobile
Posted by Alastair Reid on 13/03/15'You are not your audience': 5 tips for mobile video
As mobile audiences continue to grow, what are the dos and don'ts of producing videos that people actually want to watch on the move?
Posted by Alastair Reid on 10/03/15Making the most of mobile: advice from experts at #ONALondon
Experts from the Guardian, BuzzFeed, the BBC and USA Today shared their thoughts and ideas on mobile best practice at the Online News Association event in London
Posted by Alastair Reid on 06/03/15Next >
- Advertise here: Contact
- John Thompson
Jobs board
Featured recruiter: click to view its vacancies
Job of the week
The UK's largest independent investigative journalism organisation seeks an enthusiastic journalist with at least two years' experience of strong environmental reporting to join this core team on a three-year contract
Featured jobs
Subscribe to our newsletter for latest news, tips, jobs and more
PressGo: our press release distribution service
PR of the week
Launched in Birmingham, United Kingdom on the bronze statue of Queen Victoria, an interactive art installation pays homage to historical statues in Victoria Square with a powerful statement
Featured PRs from PressGo
- Advertise here: Contact
- John Thompson
Online every Tuesday and Thursday 1 to 10 December 2020.
End that deadline stress today and find help in our freelance directory
'Digital first, print second': how Ireland's INM went from zero to 30k subscribers in one year
When the news organisation was acquired by Mediahuis in 2019, it focused on re-evaluating editorial metrics, overcoming resistance to change and getting a paywall up pronto
Posted by Jacob Granger on 19/02/21