Digital strategy
Why publishers must shift their focus from business to audience needs
If you want to have a successful news company, stop looking at your competitors and obsessing over new products. Get to know your readers instead
Posted by Marcela Kunova on 01/12/21Axel Springer is betting on audio for long-term sustainability
The media organisation is taking advantage of the growing podcasting market and plans to become the leading German-speaking audio publisher by 2025
Posted by Jacob Granger on 09/11/21Overcome your metrics anxiety: how to develop a healthy relationship with audience data
Data works best when it helps journalists grow, not when it acts as a leaderboard in your newsroom
Posted by Marcela Kunova on 27/10/21Elisabeth Gamperl of Süddeutsche Zeitung on metrics anxiety in the newsroom
Data can be a newsroom's best friend to inform editorial strategy, but it can also put pressure on journalists to get clicks and conversions. So how much is too much (or too little)?
Posted by Jacob Granger on 14/10/21Newsrooms need to think more like tech giants
If they want to survive and thrive, news companies must focus on what people really need from them and create products that go beyond journalistic content
Posted by Jacob Granger on 29/09/21WaPo and Social Spider use email to showcase the best - not just the latest - news stories
Newsletters are seeing a resurgence as time-poor audiences call for a simpler way to cut through the noise of the news cycle
Posted by Jacob Granger on 17/09/21I am an editor: what can AI do for me?
In this special series that focuses on journalism rather than algorithms, we look at how Canadian publisher The Globe and Mail uses machine learning to design its homepage and predict what content its audience will value
Posted by Marcela Kunova on 18/08/21How to set up a mobile-first newsroom
With mobile news consumption on the rise, two MoJo experts from Bangladesh share tips on changing the way you think about creating content
Posted by Jacob Granger on 09/08/21Will Media is touring Italy to build trust with regional readers
Rather than indulging in parachute journalism, the Milan-based news startup works with regional activists to set up live events and hear what local readers truly value
Posted by Jacob Granger on 06/08/21Newsquest experiments with audio to boost audience engagement and subscriptions
A new in-house app, Bytecast, allows reporters to record, edit and upload soundbites from the field. This exclusive content is encouraging new and old readers to pay for their local news
Posted by Jacob Granger on 20/07/21Virtual events: how The Financial Times attracted 250k delegates during the pandemic
The number of online attendees increased tenfold in 2020, with three quarters being non-subscribers. This could be a game-changer for growing subscriptions through hybrid events in the future
Posted by Jacob Granger on 07/07/21Francesco Zaffarano, editor-in-chief of Will Media, on shaking up the Italian news industry
How one media start-up is looking to gain the trust of Gen Z audiences by getting out of its big-city bubble and meeting readers in their hometowns
Posted by Jacob Granger on 01/07/21Subscription strategy lessons from The Atlantic, Bloomberg and Business Insider
What can news publishers do to sweeten the pot for potential subscribers, or cash in on readers who are never going to return or pay for content?
Posted by Jacob Granger on 30/06/21Eight ways to make audio pay in smaller newsrooms
Podcast revenue is not limited to just ads: you can also monetise content through collaboration, sponsorship, donations and many other tactics
Posted by Damian Radcliffe on 28/06/21Apple and Spotify paid-for subscriptions: what does it mean for publishers?
The tech giants' move towards podcast monetisation can be an opportunity for the media to build loyalty and revenue
Posted by Katie Templeton Knight on 21/06/21'Actionable user needs' make for more efficient newsrooms
Too often, the bulk of stories amounts to a fraction of traffic. A new report by smartocto shows how data can be used to create articles your readers want
Posted by Marcela Kunova on 08/06/21Direct publishing: what you need to know about this new technology
News outlets can now connect with their mobile audiences directly, without the interference of algorithms or bad actors, whilst taking back control over brand, ad revenue and data
Posted by Marcela Kunova on 07/06/21How to identify new audience growth opportunities
The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
Posted by Jacob Granger on 01/06/21The Economist creates a new revenue stream with online courses
As the world got used to e-learning, the business news publisher spotted an opportunity for a new product aimed at time-poor, mid-career readers
Posted by Jacob Granger on 25/05/21Quartz launches Essentials to boost reader engagement with explainer cards
The publisher hopes that this free interactive feature that helps users understand complex stories in a wider context will attract new members
Posted by Jacob Granger on 17/05/21How can journalists use Clubhouse to source and report stories
The live-audio app is useful for finding new topics and contributors but it has its downsides
Posted by Abdirahim Saeed on 06/05/21CNN embarks on three-year digital project to cover gender inequality worldwide
As Equals is a digital-first series focusing on everyday challenges facing women and girls, and examining solutions to problems ranging from period poverty to online abuse
Posted by Jacob Granger on 19/03/21Seven tried-and-tested steps to growing your digital subscription model
Thinking of rolling out a reader revenue strategy or revamping your existing one? The Google News Initiative shares tools and templates refined by newsrooms worldwide
Posted by Jacob Granger on 24/02/21'Digital first, print second': how Ireland's INM went from zero to 30k subscribers in one year
When the news organisation was acquired by Mediahuis in 2019, it focused on re-evaluating editorial metrics, overcoming resistance to change and getting a paywall up pronto
Posted by Jacob Granger on 19/02/21Data crunching, weekly formats and vertical accounts: behind The Telegraph's Instagram strategy
The news organisation has doubled its followers on the platform in the space of a year through a savvy social media strategy
Posted by Jacob Granger on 05/03/20How news organisations in Asia-Pacific are getting readers to pay attention
Make journalism pay at a time of increasing competition for eyeballs
Posted by Jacqui Park on 18/12/19Sky News and BuzzFeed UK collaborate on livestreaming UK general election 2019 overnight show
Why did a mainstream TV channel and a website best known for entertainment content team up? One wants to find younger news audiences, while the other wants to show it can do more than cat memes
Posted by Jacob Granger on 12/12/19'Reality is the new quality' for reporting with mobile journalism
Mobile reporter Yusuf Omar on why wearable technology is the best tool for citizen journalists to produce raw stories that audiences can truly relate to
Posted by Katie Orchard and Daniel Green on 10/12/19Suchandrika Chakrabarti, host of Freelance Pod, on what to do before, during and after a live podcast event
When your biggest fans come face-to-face with the hosts of their favourite shows, it can be a whole new experience for them - learn some firsthand tips from the host of Freelance Pod
Posted by Jacob Granger and Amy Batt on 05/12/19LA Times posts historic images on a new Instagram account to engage younger news audience
The US local news publisher leverages its past to build a new community of readers, garnering 5,000 followers in two months
Posted by Jacob Granger on 04/12/19'Audience canvas': create an audience-first strategy
Try this 45-minute audience growth method developed by Condé Nast and start turning fly-by readers into loyal followers
Posted by Jacob Granger on 02/12/19BBC calls on Ofcom to help with transition from the analogue era to the digital world
Modernising the iPlayer has allowed the public broadcaster to win back a third of its young audience but changes are happening too slowly to compete with Netflix and Spotify
Posted by Jacob Granger on 13/11/19How to add IGTV videos into series on Instagram
The new feature keeps audiences watching your video content - here is how to set it up
Posted by Jacob Granger on 29/10/19JPIMedia steps up its mobile-first strategy with a new i newspaper app
To cut through the noise in the media app market, i offers its paying subscribers a carefully curated news edition optimised for smartphone
Posted by Marcela Kunova on 22/10/19Immigration, EU, climate change: how 16 media outlets helped 16,200 readers with opposing views meet and talk
Project 'Europe Talks' organised face-to-face conversations between readers from 33 countries with conflicting opinions to foster dialogue and counter the extreme polarisation of European political debate
Posted by Marcela Kunova on 26/09/19Tool for journalists: Credder, for ranking credible and non-credible articles
This new Google Chrome plug-in allows news readers to rate pieces of journalism out of five and give the reasons why - producing a 'mould vs gold' leaderboard of journalists and news outlets
Posted by Jacob Granger on 25/09/19Audience engagement, podcasts, and private messaging: boost your social media strategy
As audiences increasingly access news via their social feeds, digital media consultant Matt Navarra advises on how to leverage the power of platforms
Posted by Daniel Green on 05/09/19What do millennials and Gen Z want from the news? Convenience and hard-hitting content
To win over audiences of today and tomorrow, new RISJ research recommends replicating the Facebook and Netflix user experience combined with quality reporting
Posted by Jacob Granger on 03/09/19Tip: Choose the right video player for your audience engagement strategy
Learn what are the most important criteria to consider when taking your video offering to the next level
Posted by Marcela Kunova on 27/08/19Can TikTok save journalism? The Washington Post is set to find out
With its funny videos and memes, the US news site amassed 78k followers in three months, even inspiring teens to want to become journalists
Posted by Daniel Green on 21/08/19The Telegraph is growing its subscriptions with WhatsApp audio briefings
Commuters who engage with personalised voice updates are 12 times more likely to become paying subscribers, according to the publisher
Posted by Jacob Granger on 21/08/19CNN launches Facebook-funded mobile-first daily news show 'Go There'
The new show features single-topic global stories created exclusively for Facebook Watch to help the broadcaster figure out what mobile news audiences want
Posted by Jacob Granger on 13/08/19Robot journalists revive hyperlocal communities left behind by declining regional media
“In most cases, the choice is not between a well-written text by a human journalist, or an automated article produced by a robot. The choice is between a robot text, or no text at all”
Posted by Marcela Kunova on 24/06/19Eight social media strategy tips to take into job interviews
Impress your potential employers by showing them how you would boost their social presence and stay on trend
Posted by Jacob Granger on 14/06/19Report: Best practices for launching digital editions from eight European publishers
The research from Twipe identified the challenges and advantages of crafting digital-only editions, based on the approach of publishers including Le Monde, Die Welt and The Economist
Posted by Mădălina Ciobanu on 19/04/18The Guardian Mobile Innovation Lab is working to elevate podcasts with a new player for the mobile web
'We wanted to find out where the opportunity is for people to engage with podcasts and where they would actually prefer to just have the audio by itself'
Posted by Mădălina Ciobanu on 16/03/18How publishers can tell better stories for mobile audiences
Insights into mobile storytelling from our latest newsrewired conference
Posted by Caroline Scott on 01/12/17Tip: Check out this toolkit for shooting 360-degree video on mobile
Some of this equipment might come in handy if you're looking to experiment with 360-degree video in the field
Posted by Mădălina Ciobanu on 23/10/17Media's focus on technology tends to be short-term, shows survey
The Future Today Institute looked at news organisations' attitudes and actions towards the impact of technology on media in the near and distant future
Posted by Mădălina Ciobanu on 16/10/17Next >
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12 replies to common objections to using data in the newsroom
Maybe you are trying to convince your colleagues or editor to embrace metrics. Maybe the data-sceptic is you. Either way here is how to address concerns around data
Posted by Marcela Kunova on 10/12/21