The American Advertising Federation predicts that online advertising will increase from 8.35 per cent of 2004's overall media spend to 17 per cent in 2007.
Ninety-five per cent of respondents reported a better understanding of the benefits of web advertising and how to use it to enhance campaigns in the traditional media.
More news from dotJournalism:
Online advertising on the up and up
Online advertising is crude
US online ad spend on the up
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