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Online Journalism News

ABC launches group product report

Posted: 26/02/07 By: Oliver Luft
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ABC has brought the prospect of standardised cross-media circulation figures a step nearer today by launching the group product report - a combination of print circulation and web figures.

The new report will contain web performance data from ABC Electronic and more traditional circulation figures from what is seen as the industry standard for newspapers and magazines circulation reporting in the UK.

Publishers and media owners can opt to produce a report alongside their usual ABC certificates, with the report being updated every time new data becomes available to ensure it is always current.

It also includes historic data and charts, visual representations of the products and brands, and all the information included on the individual certificates.

ABC claims the report comes in response to a need for the industry to evolve the way it delivers readership data to support advertising decisions.

Guardian Media Group, News International and Trader Media Group have committed to producing the new reports for their advertisers.

Chris Boyd, chief executive at ABC, said: "The introduction of the group product report will provide media owners with an important trading tool.

"A single resource for a media group to report all relevant figures will aid selling, and help media owners to prove their audiences across various platforms and channels. Buyers and advertisers will benefit from having all the available data in just one single report."

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