Social media strategy

Social content - getting your material liked and shared

What content works well on social media? What motivates people to share? In this week's podcast we look at how publishers are tapping into people's emotions and engaging online audiences in new ways.

Posted by Paul McNally on 29/08/14

#Tip: How to use BuzzSumo to monitor social analytics

Five ways the social media analytics tool can help you better understand your audience

Posted by Catalina Albeanu on 18/08/14

How Trinity Mirror's data team developed their WWI search tool

Central data journalism unit used raw data from Commonwealth War Graves Commission to help local newspaper readers find out more about the war-dead from their area

Posted by Paul McNally on 04/08/14

Lessons in creating a buzz on social media from BuzzFeed

BuzzFeed UK editor Luke Lewis shared his tips and advice for effective use of social networks as part of news:rewired last week

Posted by Drew Sleep on 30/07/14

Why the Oxford Mail is experimenting with WhatsApp

The regional daily has received positive feedback for its WhatsApp service after experimenting with new ways to reach its audience more directly

Posted by Alastair Reid on 16/06/14

10 social media tips for local news organisations

Experts in social media for local news share their tips and advice in what works on a regional level

Posted by Alastair Reid on 04/06/14

Tool for journalists: Muck Rack social sharing reports

Muck Rack has launched a new tool to enable journalists to see how widely their articles are being shared on social media.

Posted by Abigail Edge on 28/05/14

Monitoring the web: practical tips and tools for journalists

Advice for journalists monitoring their patch on social media and elsewhere online

Posted by Rachel Bartlett on 23/05/14

How to: have a digital 'edge' as a new journalist

Advice on digital skills to stand out from the crowd

Posted by Rachel Bartlett on 09/05/14

BBC to launch daily infographics shared on social media

Online visual journalism and social media are playing an increasing role in how the BBC is looking to experiment digitally

Posted by Alastair Reid on 08/05/14

How sports reporting is responding to digital opportunities

A look at how both traditional media companies and digital-only outlets have responded to digital opportunities, particularly around live engagement, mobile audiences and data

Posted by Rachel Bartlett on 02/05/14

Facebook Newswire offers UGC verified by Storyful

Facebook Newswire has been sharing information verified by social newswire Storyful since late March, including images, relevant hashtags and breaking news updates

Posted by Rachel Bartlett on 24/04/14

5 ways news brands can take advantage of Linkedin

Speaking on the final day of the Digital Media Europe conference in London, Isabelle Roughol, the LinkedIn editor for France, shared her tips for publishers on the platform

Posted by Alastair Reid on 09/04/14

8 styles of online video at BBC News

Speaking at the Digital Media Europe, BBC News Online editor Steve Herrmann shared seven different ways of presenting online video that have worked for the broadcaster

Posted by Alastair Reid on 08/04/14

BBC using WhatsApp and WeChat at Indian elections

BBC News India are sending messages to users of private mobile messaging services, distributing news and crowdsourcing information

Posted by Alastair Reid on 04/04/14

Ask Me Anything? How journalists are using Reddit

From newsgathering to engagement, we look at the different ways in which journalists and newsrooms are using Reddit

Posted by Abigail Edge on 04/04/14

#Tip: Remember these guides to online content length

Guidelines to content length for online publishing

Posted by Alastair Reid on 01/04/14

#Tip: Learn how to use Weibo to find Chinese stories

A guide to finding sources on Chinese social network Weibo

Posted by Alastair Reid on 31/03/14

Buzzfeed: 'Emotional quotient matters more than IQ' on social

In a keynote at today's Rethink Media conference in Birmingham, BuzzFeed's Jonathan Perelman revealed the two main reasons he believes people want to share content

Posted by Abigail Edge on 25/03/14

Facebook shares tips for engagement and distribution

Features such as recommended pages and articles help to bring content to Facebook users' attention, while publishers can also make use of further tools and follow practical tips to improve engagement

Posted by Rachel Bartlett on 25/03/14

Next >
From our editors' blog

#Tip: the big list of headline formulas for the web

If a headline isn’t up to scratch, the quality of the content might not even matter as the audience could swiftly move on to the next article. This is even more important online, where sometimes you get under 140 characters to convince people to click through the link in your Tweet and read, watch, or [...]

Posted by Catalina Albeanu on 21 August 2014

#Tip: How to use BuzzSumo to monitor social analytics

Five ways the social media analytics tool can help you better understand your audience

Posted by Catalina Albeanu on 18 August 2014

#Tip: Check out this advice for more effective Facebook posts

Take a look at these six tips for helping your content get more shares and interactions on Facebook.

Posted by Abigail Edge on 2 May 2014

#Tip: Remember these Twitter tips for journalists

Some simple, but not so obvious, ways that journalists can get the most out of Twitter

Posted by Abigail Edge on 1 May 2014

#Tip: Note these ways to optimise images for Twitter's in-stream preview

Find the recommended size and crop ratio to make the most of Twitter's in-stream previews for images.

Posted by Abigail Edge on 9 April 2014

#Tip: How often should you be posting to social media?

Tips for scheduling social media posts

Posted by Abigail Edge on 7 April 2014

#Tip: Remember these guides to online content length

Guidelines to content length for online publishing

Posted by Alastair Reid on 1 April 2014

#Tip: How to build your own personal brand

Robert Hernandez reveals how he has built a successful personal brand on Twitter in this Poynter video

Posted by Abigail Edge on 16 January 2014

#Tip: Social media guidelines for journalists

Curated list of news outlets' social media guidelines from around the world

Posted by Abigail Edge on 15 January 2014

#Tip: Useful tools for digital newsrooms in 2014

A list of tools from NewsWhip for digital journalists

Posted by Abigail Edge on 13 January 2014

#Tip: Advice for journalists using LinkedIn

Two posts offering useful advice on how to get the most out of LinkedIn

Posted by Rachel Bartlett on 3 December 2013

#Podcast: Using Instagram to find and share media with meaning

A podcast on how media outlets are using Instagram to share images

Posted by Rachel Bartlett on 29 November 2013

#Tip: Take a note of this list of tools and apps via the ONA conference

Collection of apps and tools based on the ONA conference

Posted by Rachel Bartlett on 14 November 2013

#Tip: Catch up on video from BBC social media event

Videos from the BBC social media conference

Posted by Rachel Bartlett on 11 November 2013

#Tip: See these stats on news site traffic from social media

40% of social traffic is mobile, and other key stats from a study by Chartbeat

Posted by Sarah Marshall on 1 November 2013

#Tip: Read this post on the 'psychology of social media sharing'

Tips on increasing engagement on Facebook, as discovered through analysing posts by the Boston Globe

Posted by Sarah Marshall on 29 October 2013

#Tip: A guide to the best time for posting to social media and more

A guide to audience engagement stats on Facebook, Twitter, blogs, emails and more

Posted by Alastair Reid on 26 September 2013

#Tip: See how news spread on social media in August

Research finds the most tweeted story in August was Guardian story on arrest of David Miranda

Posted by Sarah Marshall on 19 September 2013

#Tip: Use foller.me for quick, free Twitter analytics

Tips on using foller.me as a Twitter analytics tool for editors

Posted by Alastair Reid on 30 August 2013

#Tip: Three ways journalists can use Facebook more effectively

Tips for using Facebook as a journalists, including using list and search facilities

Posted by Rachel Bartlett on 7 August 2013

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